Google Analytics allows you to track and understand customers' behavior, what they're looking for, and whether your business is addressing their needs. Its allows you to use its technology to dissect and study your online business so you can cater well to your customers.


With this tutorial you will learn how to setup your Google Analytics account so you can get vital traffic reports right on your store builder dashboard. You can always review the Getting Started with Analytics documentation to understand the steps and structure in its entirety. Please keep in mind you have to have a Google account in order to access Google analytics. The Getting Started guide above shares some guidance and tips on that rather you do or do not already have a Google account. 


Also, just to note, enabling enhanced eCommerce in your Google Analytics account will allow the platform to report the following vital data:

  • Product clicks
  • View of product details
  • Adding products to a shopping cart
  • Remove products from a shopping cart
  • Tracking checkout process
  • Tracking purchase
  • Measuring impressions (when, for example, related products showed on the product page)


Data that your Google Analytics account will collect automatically from the store builder will allow you to develop better retargeting strategies as well as will provide better insights about your visitors. 



1) Setup Google Analytics properly in your Google Analytics account 
https://support.google.com/analytics/answer/1008015?hl=en


2) Find the property ID

https://support.google.com/analytics/answer/1008080?hl=en


3) Copy it, go into your specific store under the Main Store Settings >> Custom scripts, and paste it into the appropriate field:






This will do the full tracking, you just won't see that on inside of your Store Builder account - instead, you will see it directly inside of your Google Analytics account. 






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